MGM China Holdings has unveiled a campaign to promote Macau brands, an initiative supported by the Industrial Association of Macau and the Bank of China Macau Branch.
According to the casino operator, the ‘Shop Macau Fun Macau!’ campaign aims to promote made-in-Macau products and ‘M-mark’ certified offerings to help local small and medium-sized enterprises expand their ‘online and offline exposure’ and ‘business scope’.
The government-backed campaign will run from 20 July to 31 August, with MOP25 (US$3) e-coupons for MinMPlaza being distributed via the BOC Macau mobile app.
MinMPlaza is an exhibition centre established by the association in downtown Macau to promote homegrown brands.
Under the promotion, customers who make a single purchase of at least MOP75 via the app will receive a MOP25 discount using the e-coupons.
