A dazzling display of light installations featuring butterflies and flowers has taken centre stage in the city, as integrated resort operator Wynn is providing an immersive outdoor experience for both residents and visitors during the winter holiday season.
This latest endeavour by Wynn, titled “Dancing Butterflies and Blooming onders” is part of “Light Up Macao 2023”, a three-month-long event organised by the Macao Government Tourism Office (MGTO) in collaboration with the city’s six integrated resort operators.
Wynn has transformed the Wynn Macau Lakeside Promenade and the Nam Van Lake area, which includes Anim’Arte NAM VAN, Nam Van Lake Nautical Centre, and the White Canopy at Nam Van, into a mesmerising spectacle of fluttering butterflies and blossoming flowers. Visitors can enjoy a wide range of artistic and interactive installations, laser mapping shows, and other captivating elements from now until February 25, 2024.
“The innovative design blends in beautifully with the surrounding scenery and architecture of the neighbourhood to create a vibrant, festive atmosphere for everyone to revel in during the holiday season,” Wynn said in a press statement.
To enrich the experience of the “Dancing Butterflies and Blooming Wonders” initiative, Wynn has incorporated augmented reality (AR) check-in features across the areas, allowing visitors to engage in interactive games and have a chance to win prizes.
“This exciting event will help further elevate the city’s reputation to become a world-class tourism destination, and [it] is expected to attract more international tourists to Macau,” Wynn added.
Under the theme of “Dazzling Wonderland”, “Light Up Macao 2023” blends art, technology, unique architecture, history, culture, and creativity to illuminate various districts throughout the city, each with its own subtheme. With 34 locations across seven districts, the event boasts a wide range of light installations, mapping shows, and other experiences.
Spanning over the next three months, the event also coincides with several major festivities, including the 24th anniversary of the establishment of the Macau SAR, Christmas, New Year’s Day, Chinese New Year, Valentine’s Day, and the Chinese Lantern Festival.
According to the MGTO, “Light Up Macao 2023” aims to invigorate the nighttime community economy and provide economic benefits to local businesses by attracting a large influx of visitors to different districts.
The latest official data reveals a surge in visitor numbers to the city, with a year-on-year increase of 358.8 percent to 22.69 million visitors in the first 10 months of 2023. International visitation accounted for about 4.5 percent of the overall visitation tally.
In a bid to stimulate the community economy and enhance the city’s appeal to international tourists, Wynn also launched the “Rua da Felicidade Pedestrian Zone Project” in downtown Macau Peninsula in late September. This community-driven initiative aims to rejuvenate the historic district of Rua da Felicidade through the incorporation of art installations, a cultural and creative market, art and cultural programmes, a night market experience, and other activities.
*This article is part of the MNA Wynn Macau Tourism Plus Partnership Series
