Special Report – Creative Industries

Macau Business | August 2023 | Special Report | Creative Industries


A Transformative Moment

On August 28, 2003, Creative Macau was established under the initiative of the Institute of European Studies of Macau, bringing the role of creative industries in the process of economic diversification to the city’s agenda.

By late 2010, the contribution of cultural and creative industries started to take a more central stage in the public discourse, but its role is yet to be properly gauged and quantified.

The Cultural Bureau, for example, speaks of the “promotional effect that the policies and measures of the Macau SAR Government have had on cultural industries,” and states that the revenue generated “clearly reflects the economic contribution of these industries.”

However, Ho Iat Seng, in his first Policy Address, recalls that “the contribution of nascent industries to the overall economy is still relatively low.”

One thing is certain, however: the creation of Creative Macau has transformed the industry, stirred up universities, and given opportunities to Macau’s artists and consumers.

In this special report, we take stock of what has been achieved over the past two decades, without neglecting to address issues such as government subsidies or the need to nurture start-ups and generate business.

P.S. – Lúcia Lemos has been at the helm of Creative Macau for 20 years. Macau should thank her. We, at Macau Business, thank her for the collaboration for this special report.

Co-ordinated by João Paulo Meneses

[email protected]


Creative Macau: 20 years in four key moments

Summarising 20 years of activities in four defining moments is not easy, especially for an institution that has organised numerous events over these two decades.


“We have enormous potential for creative industries to develop”

20 years ago, when the idea of promoting the creative industries arose in Macau, Lúcia Lemos was the person behind the project. Two decades on, she provides an overview of the path followed by the Centre for Creative Industries – Creative Macau.


From Edmund Ho, to Chui Sai On, to Ho Iat Seng, the differences

The concept of the creative industry has evolved over the years, influenced by changes in government leadership.


Government policies and measures

Millions of dollars have been allocated to the craft and creative industries over the past decade. However, it has been acknowledged that the Macau authorities themselves did not always allocate the funds in the most effective manner.


A micro-nano contribution to diversification

The economic contribution of the creative industries is approximately one per cent. Can it be increased? Experts highlight structural issues


An overview of Macau’s creative industry

At the request of Macau Business, Joseph Sy-Changco, Assistant Professor in Marketing at the University of Macau’s Faculty of Business Administration, provided an enumeration of the strengths, problems, and challenges of the creative industry in Macau. Additionally, he offered a list of strategies and initiatives that can be implemented to enhance the creative industry’s growth in Macau.


Market-driven approach to offset subsidy dependence

A greater connection to tourism and casinos in particular can open up other opportunities for Macau’s creativity


Universities: the need to create talent

There can be no creative industries without cultural agents, and one of the most effective ways to foster a network of cultural agents is through universities


Towards GBA, with a stop in Hengqin

Macau’s creative industries need exchange, attracting more people and even gaining other forms of financing


Aollywood: All or nothing

It promises to be the project that will change the creative industries in Macau. For now, it’s little more than press releases


“Macau, city of culture”

The former Secretary for Social Affairs and Culture dreamed of the possibility of “when we talk about Macau, we talk about art”. How far are we from that?